Presence should be conditional
October 19, 2007
At the moment, presence is a bit like opening a christmas package to find some bits and a pot of glue.
And, there are pieces missing. Even when you’ve been using presence for a while, something just doesn’t feel right.
Here’s the thing -
I don’t care who you are (sorry mother), there are times when I don’t want to talk to you, at that moment.
Conversely, it might vary, depending on why you need to talk to me….I’m becoming a master of the obvious.
IF THEN EQUALS
So – presence ’status’ should be conditional upon what you want to talk to me about
Send an invitation to converse (I know that’s what a ringing phone is), but send it with the subject – and if you get an affirmative response, ‘WE’ can then go about deciding on the best method and time to do it.
By WE, of course I mean clever software that AUTOMATICALLY detects when we both can and would do it.
The only additional fluff could be with the level of urgency, or importance – I’m not sure which, but probably the latter – to be attached by both the invitee and respondee to the subject, and that should be 1,2,3 or maybe 4.
The final requirement is that when we do get to speak, all of the items we’ve hitherto agreed to speak about are listed on a screen, which means we can make notes and either tick them off or agree to invite someone else into the subject.
The lower the combined importance numbers, the higher in the list the subject goes.
You know what, it makes much more sense than ‘ringing’ someone without knowing beforehand whether its a good subject, or time.
I do have deja vu at this point. So maybe this is something I’ve already seen – but if so, then it needs more publicity so that I can remember it better…..so link back here.
I’m minded of the following.
Albert Einstein quote – If A equals success, then the formula is A equals X plus Y plus Z. X is work. Y is play. Z is keep your mouth shut
Story telling as marketing, blog it
October 2, 2007
‘Online Marketing’ as it is quaintly called, is probably the least expensive communication on a ‘one to many basis’ available.
So, does your business really need more of a shopfront, or perhaps a press marketing campaign with a freephone number and a new callcentre, or maybe ’Online Marketing’ is a better place to put your budget. It could be the best return for your money…
Matt Ambrose tells it best, as usual, around a classic tale of a global micro-brand
It seems that if you tell your company story well enough, people could literally buy into it, and help make the story even better, joining the club.
What’s a better conversation over the evening meal?
a. I popped into town to buy a shirt today from Marks and Spencers - or,
b. I bought my shirt from a chap in England. He flys all over the world once a quarter to measure us up and the delivery is within a week or two. It’s great service, and now he keeps my measurements, it saves so much time when I need a new one. Yes of course, you can find him on.. http://englishcut.com/ There’s loads of pictures of the tailoring process and what he’s up to, quite interesting really.
You could never get that word of mouth from a telesales campaign could you, especially as they always seem to interrupt your dinner.