Google's tough tactics for tough times

December 7, 2008

A timely page from Google for people thinking of reviewing their Adwords tactics.

I did chuckle at one stat they used to support the Adwords business case.

Marketing is more important than ever. Ninety-four percent of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.”

Source: Epsilon, “Epsilon CMO Survey,” September, 2008.

What I want to know is, which 6 percent of CMO’s don’t think marketing will play a key role.

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