The lifetime value of internet marketing
April 16, 2009
Internet marketing, or more specifically, search engine marketing, when done brilliantly, is the gift that keeps on giving.
It is most rewarding on a number of levels, and not least because enquiries are generally from new prospects.
But someone reminded me that levels of business generated over the last 12 months is important, but can be dwarfed when considering repeat business. Add to that any residual income such as support and training, those golden ongoing references and referrals, it is staggering how much more a happy customer can generate over and above the original order.
In search terms (sic), given that search engines give you plus marks for longetivity and credibility, your pages and content can improve their performance over time, and generate on an ongoing basis. Compare that to the cost of transient advertisements, as I heard someone do today, and the value becomes clearer.
I’m grateful to be reminded that I do important work, even if I was the only one who heard it that way.
Thanks to all at BNI Milton Keynes this morning, I enjoyed it immensely. See you next week.
I have set you a challenge. Why would I take this picture of my office for you?
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| From Conversationware |
You would need to see it in more detail, but feel free to submit your entries in the comments, the winner might even get a prize.