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Oct 19

Presence should be conditional

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At the moment, presence is a bit like opening a christmas package to find some bits and a pot of glue.

traffic-lights.jpg

And, there are pieces missing. Even when you’ve been using presence for a while, something just doesn’t feel right.

Here’s the thing -

I don’t care who you are (sorry mother), there are times when I don’t want to talk to you, at that moment.

Conversely, it might vary, depending on why you need to talk to me….I’m becoming a master of the obvious.

IF THEN EQUALS

So – presence ‘status’ should be conditional upon what you want to talk to me about

Send an invitation to converse (I know that’s what a ringing phone is), but send it with the subject – and if you get an affirmative response, ‘WE’ can then go about deciding on the best method and time to do it.

By WE, of course I mean clever software that AUTOMATICALLY detects when we both can and would do it.

The only additional fluff could be with the level of urgency, or importance – I’m not sure which, but probably the latter – to be attached by both the invitee and respondee to the subject, and that should be 1,2,3 or maybe 4.

The final requirement is that when we do get to speak, all of the items we’ve hitherto agreed to speak about are listed on a screen, which means we can make notes and either tick them off or agree to invite someone else into the subject.

The lower the combined importance numbers, the higher in the list the subject goes.

You know what, it makes much more sense than ‘ringing’ someone without knowing beforehand whether its a good subject, or time.

I do have deja vu at this point. So maybe this is something I’ve already seen – but if so, then it needs more publicity so that I can remember it better…..so link back here.

I’m minded of the following.

Albert Einstein quote – If A equals success, then the formula is A equals X plus Y plus Z. X is work. Y is play. Z is keep your mouth shut

Oct 2

Story telling as marketing, blog it

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‘Online Marketing’ as it is quaintly called, is probably the least expensive communication on a ‘one to many basis’ available.

So, does your business really need more of a shopfront, or perhaps a press marketing campaign with a freephone number and a new callcentre, or maybe ’Online Marketing’ is a better place to put your budget. It could be the best return for your money…

Matt Ambrose tells it best, as usual, around a classic tale of a global micro-brand

It seems that if you tell your company story well enough, people could literally buy into it, and help make the story even better, joining the club.

What’s a better conversation over the evening meal?

a. I popped into town to buy a shirt today from Marks and Spencers - or,

b. I bought my shirt from a chap in England. He flys all over the world once a quarter to measure us up and the delivery is within a week or two. It’s great service, and now he keeps my measurements, it saves so much time when I need a new one. Yes of course, you can find him on.. http://englishcut.com/ There’s loads of pictures of the tailoring process and what he’s up to, quite interesting really.

You could never get that word of mouth from a telesales campaign could you, especially as they always seem to interrupt your dinner.

Jul 16

A plain simple marketing truth

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Being in business is fast becoming a celebrity shoot out.

Isn’t buying an iPod very similar to calling a number and voting for our favourite singer, dancer, aspiring business person, whatever? ….It’s a contract, we buy, and Steve Jobs promises to come back next week to entertain and delight us with his designs and deliver us a unique experience.

I’m tempted to compare the iPhone purchase to a tactical vote – because ‘the public’ likes the look of the current vote leaders even less. Looking at it like that, then it’s no suprise people will pay more ($550) to keep their favourite in the game. It’s just the equivalent to phoning in twice.

On some mass level, the public longs to buy into and be a part of the corporate celebrity story, if only to give it more legs (cue a kate moss clothing joke), and give us the next chapter in the soap that is corporate stardom.

(more…)

May 1

Unified Communications and Trivergence

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Unified Communications is taking us away from being reliant on feature rich telephony devices like proprietary IP Telephony handsets and corporate mobile devices.

I’ve been looking at the concept for a while and On Accenture’s Trivergence blog, Andy Zimmerman coins the “trivergence” phrase, I can link to the explanation.

The reason I picked it up is that one of the key aspects of this trivergence (type of convergence) is to abstract a user interface to any application, away from the devices that you use, onto the network, and accessible via the PC screen or browser.

To a degree I guess this has been happening since the demise of the typewriter, but this will continue into disruptive communications solutions. Perhaps its why Gartner warn against buying handsets with screens.

As an example, the Ipod is easier to stuff full of music when using iTunes, rather than navigating and downloading from a website from a screen measuring 2 inches square.

Further, he relates

About two years ago, when Accenture’s Innovation Center was researching Trivergence, we mocked up an application that transferred certain cellphone controls from the handset to a PC display, which we dubbed a SoftPanel. In focus groups, cellphone users were asked to perform a set of tasks (managing contact lists, sifting through voice mail, buying ring tones, etc.) first on the cellphone itself and then on the SoftPanel.

The results were unambiguous. Nearly 100% of respondents said they preferred using the SoftPanel for these tasks. It was clear to almost everyone that there should be a seamless integration between the PC and the handset – with each device doing what it does best, and doing it on a regular basis.

Also he says

one of Accenture’s analysts sent me these comments from a discussion on cellphone usability:

“Mobile devices are still not intuitive enough for average users to navigate, and consumers do not have the time or interest to go through carriers’ service catalogues to figure out just exactly what is available to them.

“As carriers continue to layer on services, discovery mechanisms on mobile handsets are critical to enabling users to access desired applications and services with the simple touch of a button.”

Personally, I use Google Reader because I can access the pre-configured reader and articles when on the train through a browser. It is an example of application control being browser based rather than being developed specifically for each device individually. The application persists across whicever device I happen to be using, and this only succeeds if the application server is browser based.

Another post from the Trivergence blog, around Grand Central, shows how a very feature rich call control of an inbound telephony service has been abstracted from telephone devices all together by being browser based.

grand-central.jpg

We’ve all used dozens of phone devices in our time, perhaps future phones will be simpler instead of more complex.