CRM and VoIP: A Perfect Fit Up
When I see CRM, a sometimes debateable technology, aligned with VoIP for the greater good, it has me snorting into my morning coffee. A good job I’m on my own this morning.
“A perfect fit” indeed.
Most industry people know that VoIP itself isn’t needed to integrate telephony into a CRM system, and this has been possible for many years.
There has to be another reason for this sort of technology bundling (and marketing)
Whatever, the lure of simplicity is just too great sometimes. When it gets difficult to decide, just go for the easy option (technology or marketing)
Getting dressed for example, it sometimes can take ages to work out what goes with what.
Deep down of course you know that you’ll pay in the end.
With technology, the cost can be time and money taken up, and the work you have to put in justifying the original decision. Still, as the article quotes, the cool factor can be worth it, just look at the cool dude above. (it’s not me)
Personally, I didn’t go the shellsuit route. But, I’ve just resigned myself to going back to a proper mobile phone.
I’ve tried the qtek Windows mobile device, and I have to say the experience was dire. If the phone isn’t any good, it matters little that I can access my gmail whilst on the move.
One size fits all didn’t work. I realised I wasn’t using the damn phone as often as I should, because the experience was painful - how useless is that?
I like technology from people who specialise. The motorola Z8 enables me to hear people properly when I call them.
Luckily, with telephone systems these days, we can now enjoy open systems and choose the best of breed and still choose the best handsets, the best voice messaging system, the best call recording platform, the best fax solution, the best stats package, the best call centre software, the best CRM system, and not have it cost a fortune.
Any other decision might be construed as a symptom of not trusting your communications suppliers to dress themselves properly.
