Copy, Content and Distribution

Loads of copywriters have told us that they struggle to sell their own services , ironically, and I have seen customers actually screw up their noses at the mere mention of the word. I guess it’s one of those words that can mean different things to different people.

As a result, there is a lot of confusion around the purpose, the benefits, and the value.

But, what we know is that when we write pages on our customer websites

2. The number of visits to websites goes up

1. The number of leads goes up

As a company we need to be able to add that value. The more words you have on the website, the more relevant traffic you get. It’s simple really:

Words make web marketing work better, and they get to repeat themselves again and again, over a very long period.

If you work hard at knowing what to say, it gets even better.

And, so, we’ve been busy. In fact, we have been doing so many things for other people, that we had no energy to write our own!

That’s not right.

So, we are so very pleased to welcome Jessica McGinn to help us onto the next step, and I’m very sure our customers will be just as happy.

About Jess

Now, Jessica can write.

She gets ‘context’, and thinks about how words make people feel. Having said that, our Jess isn’t that worried about saying what she thinks about pretty much anything.

Which is why I’m not showing her this before I hit the publish button.

But whilst writing will be a very important skill for our little community going forward, managing that content in WordPress is just as important. Even if customers send us their own stuff, it still needs structuring for the web, editing and laying out.

We’ve seen already that being web dexterous will be a massive help in ‘getting things done’. And things are getting done faster around here. You’ll see.

A Learning Process

After 6 very solid, brain exploding weeks of learning at speed, we’re just about ‘ready to go’.

And I think we’ve spent useful time learning about learning, teaching, conversations, and all related to web marketing and sales. They say you never really know a subject until you’ve taught it, so I’m glad to have started on the content badge now.

So, I guess I ought to finish the intro and say, ‘Hi Jess’.

Here are some subjects you might choose for a first blog post. Or, choose something else, we’re only just getting going after all..

1. Websites are conversations
2. Learning is at the heart of all good conversation
3. The best conversations come from really good questions
4. The best time to write about something is when you’re learning it

What is it about learning lately….

Conversation Starter -

In the last few days, several people, in quite different industries told me they felt integrity was crucial to their business. Pointedly, they also said they were competing with people without.

Underneath I’m not sure they really believe that’s true, but what if all the good people wrote blog articles regularly? I like to think it would help us all rise above the blaggers – and in a very literal way, with Google in mind, it probably will do.

When you write stuff down, good things tend to happen.

A friend sent this to me, I’m guessing it’s because I’ve been too busy to write lately. Perhaps if they would be so kind as to send this over about once a week or so?

Bloggers vs Blaggers -

This time, a strange source. Not some wacky software entrepreneur, or some compelling life lessons for us this week -

Oh no….. it’s a presentation from Netflix, a monolith that is a publicly quoted company – they just shared a slide deck (meant to be read online) about HR.

Click image to Inspiration Page

Ok, so that shouldn’t be inspirational. But it sets out how it sees the development and most importantly the retention of talent within the company, and how to escape from HR as a business process…. their words, not mine!

It’s extremely interesting for those with 10 minutes to spare.

Inspirational HR? -