After we’ve explained the reasons for using blog technlogy, far too numerous to mention again here, customers tend to call us with a blank sheet of paper after the first few coffees are long gone.
The best advice we can give is to go read something. Preferably something related to what you do of course, but for ideas there is nothing like ‘news’ to set people’s opinions going.
For the technical, they would use ‘Google Reader’ which is a fantastic tool for subscribing to relevant news from a google newsfeed.
You see, to generate your own personal news stream, head over to google news, search for something fundamental to your business, hunt for the RSS button and click. You’re done. Read once a week for instant idea juice.
So, why is this a good idea?
Blogs are publishing platforms, and one of the main reasons to publish is that you have some news. News is fresh, and Search Engines give this some credence by seemingly placing ‘news’ articles almost instantly into their index. Some higher than others of course.
To give a great example, one of the best case studies I’ve ever seen for Search Engine Optimisation has to be the Brent Payne interview recently over at the Wordtracker website. Kudos and links go to them, congratulations.
You couldn’t get a better example of how keywords and news mix to give exposure to those who work them hard. It sets an example to us all, you included!
Another example: when Google chose a new ‘doodle’ today to honour the invention of the barcode, I ‘searched’ for bar code, and between the first time I looked and 20 minutes later, the Daily Telegraph leapt to the top of the rankings for a new article on bar code….above Wikipedia.
The reason Google did that, it’s ‘news’. See the google news feed…. and look for the orange button at the bottom.
The reason the Telegraph did that – it knows what people are looking for (from Stats or a keyword tool), and then writes about it. Just as the case study of the Tribune above, writing about things that ‘we know people are interested in’ is easier than trying to make it on your own.
Just I write this, I’m absolutely gratified to see one of my clients, who know a think about data capture and barcodes, have written an article on this very subject…spotting opportunities is a ‘key’ phrase for today.
My work there is done , oh wait, I don’t mean that.