CEO condones facebook use for staff
Encouraging your employees to use Facebook?
That’s bucking the trend wouldn’t you say? It is being reported that up to 70% of UK’s employers are banning access according to the linked article.
In that context, there is a great interview from the CEO horse’s (Jeremy Burton of Serena) mouth, over at the ‘For Immediate Release’ podcast site. When getting to the site, scroll to the player for 16th November. (24 mins)
At ‘face value’ (sorry) it sounds like a very ‘new age’ ‘new media’ thing to do, but actually, the interview does enable Jeremy to put things very succinctly, articulately even, and it does make sense.
Mostly.
The situation first came about by banning emails on a Friday, a practice I haven’t experienced personally, but applaud none the less. And having banned (internal?) email, staff found a way around it and thus, experiencing a richer form of communication and relationship bulding, the ‘missing link’ was discovered by all.
It’s no suprise that almost anything enables better relationships and conversation than does email, but I still have this feeling that Facebook is merely a signpost, rather than an eventual destination. This year’s Second Life, if you will.
The vital question of things for me, ‘Personal versus Business communications’ was discussed briefly, but despite the answer “that it gave the CEO something to talk to the despatch guy in the lift about”, I don’t think that this subject has been put to bed yet.
Have a listen though, a few decent pointers to be had
Serena looks like an interesting company. Mashups are this year’s workflow?
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