Comments for

Comment on Inspiration by What is a Unique Selling Proposition and do you need one

What is a Unique Selling Proposition and do you need one — Mon, 06 Feb 2012 20:54:45 +0000

[...] a real ‘insight’ on decision making, look at the first video on this linked page from Dan Ariely, on making decisions. It is 17 minutes of joyous confusion. Incredibly, this calls into question the ability for us to [...]

Comment on Conversation Starter by Heather Townsend

Heather Townsend — Mon, 06 Feb 2012 19:13:52 +0000

Heather Townsend liked this on Facebook.

Comment on Conversation Starter by Jon Baker

Jon Baker — Sat, 04 Feb 2012 11:06:57 +0000

Hi jess

Comment on Should you have more than one website? by Gazz

Gazz — Sun, 04 Sep 2011 20:59:22 +0000

Nice guide to multiple sites, thanks.

Comment on Website redesign: Don't forget about search engines by Sonja Jefferson

Sonja Jefferson — Thu, 22 Jul 2010 11:43:09 +0000

Thanks Matt . Your URL point is very important and something that is often not thought through at the start of a redesign. Will pass this article on to my clients. Sonja

Comment on Sell what people are looking for, it's easier by Matt Lambert

Matt Lambert — Thu, 20 May 2010 13:43:15 +0000

Thanks Ian, very kind of you. We always agree with everything Jon says, because our business coach told us to (Jon).

Comment on Sell what people are looking for, it's easier by Ian Davies

Ian Davies — Thu, 20 May 2010 13:32:27 +0000

A very good article, and I agree 100% with Jon’s comments above.

Comment on What happened to our Sales Process? by Jon

Jon — Mon, 21 Dec 2009 17:36:11 +0000

apart from not hurting the sales person, one doesn’t need to fear being assaulted by the non stop tactics of the despereate sales person until one has all the information one needs (or can just buy online)

Comment on Sell what people are looking for, it's easier by Jon

Jon — Mon, 16 Nov 2009 10:40:30 +0000

You make a great point at the beginning of this article (and more throughout).
“you can’t sell me anything unless you know what I’m interested in.”
The trouble is many people don’t understand that face to face when selling, let alone on a website.
It is the single most important point to start with in any conversation, and (of course) a website is merely another form of conversation.

Comment on Google's tough tactics for tough times by Matt Lambert

Matt Lambert — Tue, 28 Jul 2009 10:40:54 +0000

Ah, looks like they pulled the quote.

Still, here it is again somewhere else.

http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/

I suppose other 6% were spinning it a different way, avoiding the herd mentality