Digital Marketing?
The internet is finally delivering on it’s promise to disrupt the way we do business.
People are researching and discovering products and services instantly. Universal access makes buying decisions more competitive, informed and sophisticated. We can’t leave our websites as “glorified business cards” when competition is only a click away.
Digital Marketing is a business process
- Bringing relevant, interested visitors to the website through search marketing
- Persuading those visitors they should make contact
- Measuring response and increasing ‘conversion’ rates
- A mindset of continuous improvement
Allowing the business to focus on servicing and retaining customers in the long term.
This is what Google has to say:
Our services include the following
- Google Adwords, (Pence Per Click) PPC
- Yahoo Search Marketing, (Pence Per Click)
- Search Engine Optimisation and information architecture
- Sales copy and article construction with search engines in mind
- We advise on Websites, particularly recommend the use of a Content Management System (CMS) like Wordpress, a feature rich, seo friendly platform
- Website hosting and configuration – but only if it makes life easier for customers
- Google business email services
- Simple email mailshot service
We cover most areas of digital marketing for small and medium sized businesses.