Search Marketing
Search engines have turned marketing upside down.
With ‘old style’ mass marketing, you paid a lot of money to blast messages to as many people as ‘may have an interest at some point’.
If that marketing funnel eventually produced a response at the 2% level, then that was a good result.
The trouble is, all marketers have been getting better, increasing their spend, and all competing for the attention of people who are growing more and more immune to efforts.
New business is getting harder to attract, and it was never that easy in the first place.
Traditional advertising just doesn’t work as well as it used to.
The power of search engine marketing
By entering words in a search box, people tell search engines what they are interested in, right now. The search engines then do a terrific job of listing the best results, based on relevance of site content, the location of the searcher and the location of the business.
If you can be in front of these people at exactly the moment they’re interested, you will realise the power of search engine marketing.
And instead of paying for your message to reach 98 people who aren’t interested, you pay only for the interested people if they actually land on your website.
It is about being ready to persuade the 2% that are looking this week, and another 2% next week.
Search marketing is marketing automation
Once you have a stream of new customers, it is straightforward to keep going. Numbers of searchers remains relatively constant. The numbers we see today