This section describes how we think about Search Marketing campaigns, and how we make decisions.
Lead Generating Keywords: Targeting the right phrases has a big impact, only a small proportion of phrases will generate most of the opportunities, particularly at the beginning. How do we decide which keywords to target first?
Lead Generating Website Structure: By plotting the different stages people go through when looking for things, we believe that we can match the construction of the website and the content, to get quicker results.
Web Marketing Automation: Ultimately, the goal is to automate lead generation. Search Engines deliver a constant stream of interested people. Their actions will tell us if we’re doing the right thing, and the reward is ongoing lead generation.
Coming Up…
The Website Visitor Journey
The Digital Marketing Process: Decide what to do first, to have the most impact in the least amount of time. To do more, with less.Start with the most likely to succeed
Keyword Dynamics
The Buying Process
Business Blogging
No Trust No Business
Paid Or Organic
Forensic Campaign Building
Favourite Analogies
