A timely page from Google for people thinking of reviewing their Adwords tactics.
I did chuckle at one stat they used to support the Adwords business case.
Marketing is more important than ever. Ninety-four percent of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.”
Source: Epsilon, “Epsilon CMO Survey,” September, 2008.
What I want to know is, which 6 percent of CMO’s don’t think marketing will play a key role.
Hmm, this is truely scary. Is that like having chief financial officer that doesn’t think finances are important; or a Business coach that doesn’t think Business Coaching is important? I might have to borrow this blog and re-tweet it (or whatever the correct term is for the blogging world).
Ah, looks like they pulled the quote.
Still, here it is again somewhere else.
http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/
I suppose other 6% were spinning it a different way, avoiding the herd mentality