Google's tough tactics for tough times

December 7, 2008 Posted by Matt Lambert | Filed Under Adwords 

A timely page from Google for people thinking of reviewing their Adwords tactics.

I did chuckle at one stat they used to support the Adwords business case.

Marketing is more important than ever. Ninety-four percent of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.”

Source: Epsilon, “Epsilon CMO Survey,” September, 2008.

What I want to know is, which 6 percent of CMO’s don’t think marketing will play a key role.

Comments

2 Responses to “Google's tough tactics for tough times”

  1. Jon on July 28th, 2009 4:18 am

    Hmm, this is truely scary. Is that like having chief financial officer that doesn’t think finances are important; or a Business coach that doesn’t think Business Coaching is important? I might have to borrow this blog and re-tweet it (or whatever the correct term is for the blogging world).

  2. Matt Lambert on July 28th, 2009 10:40 am

    Ah, looks like they pulled the quote.

    Still, here it is again somewhere else.

    http://www.marketingcharts.com/interactive/economy-shrinking-65-of-cmo-ad-budgets-as-money-shiftstoward-digital-6243/

    I suppose other 6% were spinning it a different way, avoiding the herd mentality :-)

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