If your website isn’t working as well as it might, how much do you have to improve to make a significant impact on the numbers?
Without measuring, lets say the poor site is converting visitors to prospects at perhaps just .5% – lets go with that low figure for the moment.
By the way, when you look, exclude people who search for your business – this includes referrals, existing customers, suppliers and competitors and so forth -they already know you, so you’ll get those prospects anyway. Also exclude any possible robotic visitors….this is about potential new internet customers.
At half a percent, just a 1 percent extra conversion rate could triple your prospects.
Once you improve the conversion rate, lets say we doubled the number of relevant visitors, or tripled – wouldn’t that mean we were adding 6 to 9 times as many prospects?
It’s not difficult.
If you don’t know how your website is working – that would be the first step.
And yes, ok, lots more questions to be asked, but it’s useful to keep in mind how a little effort can go an awful long way.
