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	<title>Comments on: Sell what people are looking for, it&#039;s easier</title>
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		<title>By: Matt Lambert</title>
		<link>http://www.conversationware.co.uk/sell-what-people-are-looking-for-its-easier/#comment-2170</link>
		<dc:creator>Matt Lambert</dc:creator>
		<pubDate>Thu, 20 May 2010 13:43:15 +0000</pubDate>
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		<description>Thanks Ian, very kind of you. We always agree with everything Jon says, because our business coach told us to (Jon).</description>
		<content:encoded><![CDATA[<p>Thanks Ian, very kind of you. We always agree with everything Jon says, because our business coach told us to (Jon).</p>
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		<title>By: Ian Davies</title>
		<link>http://www.conversationware.co.uk/sell-what-people-are-looking-for-its-easier/#comment-2169</link>
		<dc:creator>Ian Davies</dc:creator>
		<pubDate>Thu, 20 May 2010 13:32:27 +0000</pubDate>
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		<description>A very good article, and I agree 100% with Jon&#039;s comments above.</description>
		<content:encoded><![CDATA[<p>A very good article, and I agree 100% with Jon&#8217;s comments above.</p>
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		<title>By: Jon</title>
		<link>http://www.conversationware.co.uk/sell-what-people-are-looking-for-its-easier/#comment-519</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Mon, 16 Nov 2009 10:40:30 +0000</pubDate>
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		<description>You make a great point at the beginning of this article (and more throughout). 
&quot;you can’t sell me anything unless you know what I’m interested in.&quot;
The trouble is many people don&#039;t understand that face to face when selling, let alone on a website. 
It is the single most important point to start with in any conversation, and (of course) a website is merely another form of conversation.</description>
		<content:encoded><![CDATA[<p>You make a great point at the beginning of this article (and more throughout).<br />
&#8220;you can’t sell me anything unless you know what I’m interested in.&#8221;<br />
The trouble is many people don&#8217;t understand that face to face when selling, let alone on a website.<br />
It is the single most important point to start with in any conversation, and (of course) a website is merely another form of conversation.</p>
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