The Internet changes so rapidly, it is sometimes difficult to choose what to focus on first.
Google Advice
Thankfully, there are a few places around the net that offer advice, and one of the best is the chaps from google themselves. The latest (March 2011) is a question around larger company SEO…
In summary then
- Speed of site is important from a user point of view, and so Google is also now taking this into account
- Get CEO (they must mean MD) ‘buy in’ for projects and train the team.
- Produce great content and use Social Media to promote it
Plus – there is a terrible joke about being on the same page.
Of course, now that Social Media counts towards search engine results, I should imagine that more people will have to get involved. Like us, for example, yet more learning to do!
What do we mean by Social Media
- Blog, as a hub for all activity, RSS built in and Email
- Media: Videos, demos, screenshots, infographics, web casts,
- Platforms: Twitter, LinkedIN, Facebook if necessary, Slideshare, Flickr,
- And then spread the news: Digg, StumbleUpon, Reddit, industry blogs
Creativity for SEO Success
Another gem of advice comes from the creative productivity blog, Lifedev. I truly believe that creativity will drive success on the web, as every business moves towards becoming its own micro media channel. It’s not just design, it’s what and how you say things.
That phrase from Google they keep repeating, ‘Great Content’ means that it should be interesting – and that means; educational, entertaining or inspirational. And, if you want all three, some shiny infographics are probably a good bet. More on those another time.
Here’s their shortest guide to SEO ever
Simplicity at it’s best.
