Story telling as marketing, blog it
October 2, 2007
‘Online Marketing’ as it is quaintly called, is probably the least expensive communication on a ‘one to many basis’ available.
So, does your business really need more of a shopfront, or perhaps a press marketing campaign with a freephone number and a new callcentre, or maybe ’Online Marketing’ is a better place to put your budget. It could be the best return for your money…
Matt Ambrose tells it best, as usual, around a classic tale of a global micro-brand
It seems that if you tell your company story well enough, people could literally buy into it, and help make the story even better, joining the club.
What’s a better conversation over the evening meal?
a. I popped into town to buy a shirt today from Marks and Spencers - or,
b. I bought my shirt from a chap in England. He flys all over the world once a quarter to measure us up and the delivery is within a week or two. It’s great service, and now he keeps my measurements, it saves so much time when I need a new one. Yes of course, you can find him on.. http://englishcut.com/ There’s loads of pictures of the tailoring process and what he’s up to, quite interesting really.
You could never get that word of mouth from a telesales campaign could you, especially as they always seem to interrupt your dinner.
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People always like to trade with people that they’ve got to know and I think the Englishcut blog demonstrates how this can be achieved just by talking about yourself, what it is you do and how you do it.
Thanks for linking to the Crucible.
Matt.