According to Michael Arrington at Techcrunch, Google is to acquire GrandCentral shortly. Thanks for the point Alec, are you next
? Google acquisitions are at a frantic pace right now.
This is remarkably quick work, as I only asked them for Unified Communications in my post on Saturday.
I believe this is a great move for Google, and I’m sure they’ll be pleased I think so. Nevertheless, I’m pretty sure this puts them closer to Unified Communications than most any other provider.
Google have email, voice mail..sort of, instant messaging and video conferencing and now they ‘have’ telephony - the inbound flavour at any rate.
This may be considered a consumer move, but actually, not having to integrate with a company’s existing infrastructure to deliver functionality, and get users, is a key point. Integration is one of the harder aspects of on premises Unified Communications platform integration. It certainly confuses customers at any rate - the first question is usually “is it voip or not?”, and the answer is usually, “well, it could be”. Not a great start.
Inbound call handling is one of those items that is difficult to solve with on premise equipment because callers can choose to ring through different networks (mobile or landline) before the call even gets to the PBX, and if somehow manage to persuade callers to route all inbound calls through the company’s PBX first, there are extra call charges to consider when diverting off net, plus you don’t easily get telephony status, or ‘presence’ from the switch for trunk to trunk calls to mobiles - this is achievable, but in some (not all) cases can be extremely expensive.
Google (Grand Central) don’t need to bother with all that, and will appeal to individual consumers, but don’t forget that all consumers usually work for someone too! If this news is true, people could use Google Inbound services immediately without involving internal IT, by overlaying the service onto existing numbers.
It reminds me a little of when Rim and Blackberry started with marketing mobile email to high value individuals, and then steamrollered into the Comms room later on, once hearts and minds had been won.
One of my first posts on this blog was that Hosted Unified Communications was unlikely (ok, I said no chance), mainly because companies were unlikely to trust hosting companies. BUT, I hadn’t taken into account the Google factor. Google has so much invested in being trustworthy with companies’ and individual’s data already, that one might trust them - despite all of the rumblings from those technically savvy commentators.
Another post was about Google disrupting corporate email, because the reduction in costs could be colossal if only corporations would trust a hosting company with their email. The potential reduction in costs is massively increased if replacing Unified Communications as well.