Tragedy of the content marketing commons

Every bit of advice I’ve seen this year so far recommends Content Marketing. Is it not true that once everyone piles in to a method of marketing, it doesn’t work as well?

I really resent those marketing phone calls, whereas at the beginning, I didn’t mind so much. So just as cold calling doesn’t work very well these days, how about we try something new, is content marketing the answer?

Where shall we go today? Twitter?

Time to get out?

Time to get out?






Ok, well, have you tried all these?

  • Display
  • Email
  • Podcasting
  • Web Directories
  • Search Engine Marketing
  • Remarketing
  • Webinars
  • Blogging
  • Twitter, Pinterest, LinkedIN, Facebook, Google Plus
  • Social Media Networking

Did we miss any? But the point is that companies still do all the old things, as well as all these new fangled digital things. It’s getting kind of busy.

How about Content Marketing?

As just seen on this article over on the content marketing institute, the term is just coming of age. Look at that sharp increase in the last year…this is just taking off.

Content Marketing Trends

Content Marketing Trends

We’d better hurry up

Oh for pete’s sake. A tragedy of the content marketing commons?

Anyone else tired of content marketing?

Anyone else tired of content marketing?

What can we do?

The price of entry to marketplaces has gone down, we need strategies.

Do what is new:  If you’re behind in your marketing strategies, then it’s probably wise to consider how expensive it will be to catch up. Go for the place of least resistance, focus on the place where there is less competition. Try those things the competition haven’t got around to doing yet.

Google Plus is pretty new…

Be Specific: They used to call this niche marketing. The less competition there is, the better your return.

Do less, be better: Where people are fed up with the volume, whatever the medium, then we have to focus on quality. Think of quality as the ‘interest rate’, it is the compound interest we’re after.

Always Time for Search Marketing: Whichever way we try and get the attention of people on their travels around the web, the fact is that Search Marketing continues to get more valuable.

Be there at the precise point they are pursuing an interest, rather than suffer the advertising blindness, lets show them what you’ve got when their eyes are wide open.

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