Lead Source Tracking is more than Analytics
Most websites have google analytics installed, it’s very easy after all. But, very few that we encounter have website lead tracking set up to see which keywords are actually generating the enquiries.
And yet it is so very important, especially for smaller businesses, who have less money to waste.
Better quality information will enable you to invest funds more wisely in your marketing future. There is no business website too small to benefit from this facility, and if you start collecting now, then it will start building some useful history that you will find invaluable when you come to focus on it. Don’t wait!
Not tracking ‘enquiry keywords’ would be like finding an oil well and then forgetting where you left it.
Why is it necessary?
Simply that knowing which keywords ‘convert’ drives digital marketing strategy. It saves money, it makes money, more quickly.
Do check that people aren’t using the google adwords information in Analytics, as much of that information identifies which campaigns are working – and not the keywords.
Website Tracking Services
We implement website tracking, for paid and organic traffic to see which keywords have generated enquiries for our customers. It’s the ‘golden rule’, without at least goal tracking, no web marketing.
- Google Analytics Goals
- Adwords Conversions
- Website Telephone Call Tracking
Tracking the specific source of enquiries allows us to see the relative performance of keyword phrases in generating leads. This alone makes it possible understand what is working, and what isn’t. The more quickly we can do that, the quicker we can direct the marketing spend to the right place.
It helps achieve a much quicker improvement in performance, which saves money.
It’s the equivalent of a much higher interest rate over a longer period of time, it is the ‘compound’ nature of a ‘feedback loop’ – being able to focus efforts on improving that which already works, is easier than starting from scratch.
We locate the oil sooner.
