From our base in Milton Keynes, we provide website design and build across the country for companies of any size, who look to increase the number of enquiries generated via the web.
Our experience and enthuisasm for web lead generation drives everything we do, helping us understand the web design elements that make a difference to website performance.
Designing websites that work
The customer buying process happens more on the website than ever before. These days, you don’t get to qualify your prospects, because they qualify you first. The more we can help them, the better we’ll perform.
More and more we get feedback that people have more or less decided what they want to do before they make contact.
How do we make that happen?
The following aspects are all important…
The Website Visitor Journey
From the point at which someone looks for something in Google, the visitor takes a journey from click to website to enquiry. First impressions count, and very often the website is the first experience people have of a company.
Create a good impression by anticipating and helping visitors find what they need.
Taking the time to present the right information at the right time brings best results.
What we know is that everything matters. But this matters more than anything else.
Website Branding: How it looks
The importance of the look and feel of a website is much debated, usually at great length!
But what we do know a web design won’t feel right unless the company has decided how they would like to be perceived and have that reflected in how the web site looks.
What we know is that everything matters.
Website Content: What we say
Any plan for generating leads from the web will rely on producing content that works. And knowing what works will often come down to knowing what the people are looking for in the first place.
The best content will provide value for website visitors with insights into their buying decision. Demonstrating knowledge helps people understand what is important, and you will often be greatly rewarded. You get points for trying.
The Website Platform
Following a website marketing process means adding regular contribution to our website, without breaking it. To make this possible, staying away from manual coding, and as effective as we can, we need a content management and publishing platform for our websites, and WordPress is the best available.
How things Work
People are starting to realise that the website is ‘just another software interface’. We have a lot to learn from people who design user experience.
Navigating Usability
Most important is that many different visitors have hugely different needs and are looking for thousands of subtly different things, even on the smallest of websites. They are on different journies.
Supporting large amounts of content, without overwhelming everybody, means that contextual navigation is a very under-rated aspect that can transform results.
The whole is greater than the sum of the parts
There is nothing more exciting than web lead generation when it starts to work. But without understanding the fundamental value of the offer, and how the search engine strategy will supports that, people just don’t know where to start.
That knowledge is what we bring to the party, without forgetting how important the design process is to a company.
If you’re thinking about the web, we’d be delighted to talk it through with you.
Questions people ask:
Is website marketing for eveyone?
Does it matter what size of company we are?
Does it matter what industry we’re in?
How much money shall we spend?
