Knowing which keywords succeed – That’s like knowing where to drill for oil.
Marketing today is not like it used to be – it used to be hard to fail, like oil exploration in the early days (great picture). These days, drilling for leads gets ever more expensive. But having done this many times, we see patterns, the lay of the land, the signs to look for.
Because we find the right words more quickly, it costs less to explore.
Continuous opportunity for revenue
Like an oil well, productive keywords keep on giving, they have the chance to gush with profit for weeks, months and years to come.
The search for performing keywords
Using Adwords or building websites without knowing about keywords is like kitting up for oil exploration with a spade. It’s going to take a long time to test the territory. That’s expensive, there are overheads to cover.
What you might need, is Keyword Geologists (that’s us)
Knowing where the bones are buried. We’ve done this before.
A story “No More Dry Holes
There is a story about BP…as reported by Forbes, as oil became harder to find and extract (a bit like search marketing becoming more competitive as time goes on)
The oil industry had a tradition of tolerating failure.
You poke ten holes in the ground, and it’s okay if the first nine produce nothing so long as the tenth is a gusher. But modern oil is harder to find, wells have to go much deeper and cost $4 million to $40 million.
A mantra for exploration
The BP team came up with a slogan: “No dry holes.” Meaning: Geologists would have to make a much more compelling case before they ordered up the drilling rig.
The idea got across and BP’s hit rate, two productive wells for every three drills is three times the industry average.
Knowing where not to drill
We spend time eliminating targets before we drill, to squeeze the most out of the budget.
If you do have a bit of ground
And you want a survey done, then why not drop us a note, conversation is free…
We will focus on whether we can 'add value', or not. We like to explore markets, locations, products and services to see if there is a 'fit' and whether we can help clients be successful.
Unless we make a significant difference, adding to your marketing efforts, lead generation and profitability, then we figure that we have no place being there.
We've done it before, we won't waste your time.