We are all so busy learning, implementing and shipping all sat behind our illuminated screens, it is easy to forget how it all works. We produced a web marketing manifesto to keep us on track. A vision.
Marketing is a Team Game
All types of brains are needed, the analytical, technical and creative to support each other. The whole is greater than the sum of the parts and everybody has a part to play, whether wide-ranging and experienced or focused on small details.
We succeed if we pull in the same direction. So, where are we going?
create leads at a profitable rate
Two Central Ideas, Our Philosophy
The way to success is through two central ideas
- The customer experience comes first
- The art and science of being bothered and getting more done, with less
Through many many iterations and reinventions, the changes, the tools and platforms, these two central ideas, philosophies will always work.
Whichever side of the marketing brain you represent, the focus has to be on how we use our limited resources to generate more, in less time.
Searching for value and seeking growth
Besides, if the returns don’t cover the costs then the business can’t afford it, we need to care about our customer success more than our own.
Build Great Customer Experience
Studies show that businesses that deliver on customer experience are more profitable.
The customer experience begins before new visitors hit the website. The search engine gives us ‘what people are looking for, and when we understand that, we can respond. We enter into a digital conversation
By paying close attention and anticipating our visitors’ needs, we build better websites and improve performance.
Less traffic, more human beings.
The ConversationConversationware strategy focuses on what 'adds value'. We explore markets, locations, products and services to see if there is a 'fit' and whether we can help clients be successful. Unless we can't make a significant difference, add to your marketing efforts, generate leads and profit, then we figure that we have no place being there. We've done it before, we won't waste your time.
“markets are conversations” – inspired by the Cluetrain Manifesto published 20 years ago,