We exist to drive new business development for our clients
Its a buzz when our clients get new business.
Search Marketing is a truly amazing growth engine that delivers a continuous stream of opportunity. Every month, more people are looking for the services our customers provide.
You don’t have to go out and find the business, it comes to you.
We harness that ‘renewable marketing energy, focus it in the right direction to create new business leads
Knowing what works
Once you understand what is working, you know what to work on. Increasing market share and improving conversion rates, you can grow steadily over time.
Testing The Offer
Search is one of the few ways that you can test your offer on people who are actually interested. You get a measurable response, and you can test different
We track the most successful searches and introduce a cycle of improvement to build on the returns.
Why It Works
When you focus on a specific audience for an individual keyword and the page they land on, it becomes clear.
You know what to say, you can deliver a much better customer experience.
Customer Experience Wins
That experience of looking for something, seeing a snippet that matches exactly and then landing on a site that anticipates your needs, is underestimated in impact.
There is a direct link between the exact phrases used, the intent of the visitor and the job of the page. The search and the web page are symbiotic, a single measure. Only when you measure the conversion of the specific keyword on the specific page can you ‘see’ where the value is coming from.
Different pages work well for different searches.
It’s the conversation that matters. Don’t start selling before you ask questions of the visitor.
This ‘path’ that we call the conversation, between the search phrase and the page, is underestimated, and often completely ignored. But at least that means that not everyone is doing it.
The website helps
Much of the focus in our industry is on SEO, the chase for ‘traffic’. It’s not the website that delivers the leads, but it does help (this is irony).
Navigation, the way that the information is ‘architected’ has a great impact on attracting search engines, and then convincing people once they get there.
Why work with Local Professional Services?
Simply because our campaigns for local professional services companies work really well.
Working with dentists, accountants, solicitors, mortgage brokers, kitchen design companies and the like, the techniques and processes are very similar and repeatable.