Job Schema Markup for Recruitment Websites

One of the advantages of a WordPress site is the ease of getting job pages into Google’s job search listing. WordPress Job Manager is Job Schema compatible ‘out of the box, it is a hugely useful WordPress plugin. All you have to do is style it (slightly trickier) The example below is directly from Google’s…

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Google Broke All Our Campaigns

We are very proud of our Ad Campaigns; we put a lot of effort in. Recently, Google made changes to the way Ad Campaigns worked and made existing campaigns perform worse. Here is what they have done and what we are doing about it. What have they done ‘exactly’? Before, we could specify a precise…

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sales funnel target

Forget the Funnel with Google Ads

Skip the traditional marketing funnels when you are using targeted phrases. Bring in ready buyers with Google Adwords PPC marketing. Get Straight to the bottom of the funnel with the right keywords To get started, test the low volume specific keywords and get better value. Conversion rate is like interest on your money Top of…

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