Keep the Conversation Flowing with Your Customers
Even successful businesses struggle to work out what to do next. Just how to produce ‘new business’ conversations in a predictable way can be less than clear in most cases.
Our digital marketing consultation services provide clients with strategic direction and clarity in digital marketing objectives, planning and execution - ensuring you meet expected Return on Investment vs Spend.
Marketing Strategy and Setting the Right Targets
Putting content out there that would target the general public is easy. But defining the audience that you can profitably reach and generate a predictable level of new business is what your business needs to grow. How can we get those?
Conversationware provides businesses with the consultancy expertise they need to interpret data from analytics and find areas they can utilise to maximise profitability. Through data analytics and competitive research, we will help you understand where your customers are and what they are clicking and define what strategies will have the biggest impact in the least amount of time.
Using Digital Marketing to Your Advantage
While going digital can help businesses have greater reach and scale, it also provides us with a bunch of tools and channels. Most common mistake businesses make is either they use all media channels the same way, or they focus much of their resources on a single channel.
However, one size does not fit all. Each tool and marketing channel can be used very differently depending on the type of business, products and services offered.
Our Digital Marketing Strategy
At Conversationware, we believe there are three stages to marketing:
Stage 1: Lead Generation – uncover new business opportunities
Stage 2: Lead Nurturing – to prevent leaks in the bucket
Stage 3: Customer Communications – to extend the lifetime value of the customer
Marketing changes over time, which is why the conversation strategy needs to take place. We believe that if you set the right tone and conversation in your website or social media profiles, you can cater to your customers’ needs better.
Making Data Analytics Understandable
What you do, and how you use our resources is one thing, but how you plan your marketing and track success will determine profitability and growth.
Saying the right thing at the right time to the right audience generates opportunities - something you can’t find in just reading through data in Analytics. This is where Digital Marketing Consultation comes to play.
Conversationware helps businesses understand what is most successful before you do it saving you time money and prevent wasted opportunity.