Can we get one thing off our chest, marketing automation software is not for everybody.
If you don’t have enough leads and new business then possibly the last thing you might need is marketing automation software.
Marketing Automation Software doesn’t help you generate more leads, and so you may decide to devote initial efforts to getting more successful in the lead generation stage.
What is Marketing Automation Good For?
Once you have a decent amount of leads, then marketing automation software might help you to
- Improve Customer Relationship Management
- Qualify the leads, and measure the conversions
- Not drop the ball between marketing and sales
- Nurture prospects through long buying cycles
- Help keep the sales team updated with visitor intelligence
- Automate some follow up
- Kick off some business processes
The thing to know