We provide performance websites for Recruitment companies, designed to generate inbound enquiries from Search Engines.
Building websites with the keywords your audience uses to find new products, services and suppliers is a powerful way to attract new business enquiries.
What you can expect:
- Style, which shows you in your best light, is built in
- Speed, which increasingly has an impact on success, is built in
- Tracking, monitoring what works, to do more of it
Cost of ownership
As a marketing agency, we understand our impact on return on investment. Not only is it important to generate profitable leads, its also most important to control costs, especially in the early days.
We have to cover our own costs, so, making the most of the budget is crucial for Return on Investment, as is the ability to ‘get things done’ – which is marketing’s biggest challenge.
What do you need to know? We’ve done it before.
Recruitment is a competitive industry and your website needs to both look great and function beautifully in order to persuade visitors to pick up the phone.
But in order to achieve that, everything matters; the design, the layout, the readability, the offer, the ‘building in’ of search keywords into the fabric of the site responding to what google is giving you and making it better test, measure and improve – it is a process.
Recruitment websites done well, can means more new profitable business on a consistent basis. It delivers on the promise of ‘inbound marketing’ to make your phone ring.
Why choose us?
As part of our current web marketing projects we have learned which words work better than others and the peculiar nature of Recruitment search marketing.
- There are at least two audiences that we need to serve with in the website: the clients looking for new staff, and the job candidates you need to fill those new roles. They both count, but you need one before the other.
- Self interest, means that when we produce profitable new business enquiries, we end up with long standing client accounts that we help grow over time.
- When you are more profitable, you can afford for us to work on a constant cycle of improvement. There is so much that can be done.
Why search marketing for recruitment?
Search Engines are a great marketing tool to attract new business for recruitment businesses.
People don’t tend to hire new recruiters very often, and it is difficult to form relationships with prospective companies. for BOTH those reasons. That is why Search Marketing is an effective channel.
If you don’t have to dedicate expert level resource to creating opportunities, then it can be spent putting deals together.
Or rather, the business comes to you.
What else is there to know?
The website itself follows the marketing strategy of the recruitment firm.
- Location is always a factor, Local or National
- Niche roles work well
- Niche industries work well
We can help you with this during a discovery period where we work out whether we would be a good fit for your company. The industry you serve can also have a big impact on the audience and how they solve their resourcing issues.
Landing pages to match the specific search. Which means lots of pages, which means an organising architecture. Job Schema built into the website
The built in Job Schema which appears more often in the search engines’ higher up – sometimes in the little ‘job search’ box that happens in Search these days. This means more visibility for your jobs.
This also allows people to apply for specific roles and provide a landing page for the candidate.
The source of our success, is to track things in a granular way. Knowing which keywords generate all the new business means:
To stop wasting time money and effort on things that don’t work,
To focus effort on increasing marketing of those things that work really well, and
To Tap into a constant stream of new opportunity
This will let us show you where individual leads come from. And we will.