The essence of successful Adwords PPC Campaigns is to target the right keywords used by people ready to buy, exclude those keywords that waste funds by targeting dilute audiences, and land visitors on pages that respond relevantly to their interest.
Doing these things well means profitability is far more likely.
Bigger Market Share of What Matters
It is only a small proportion of all Searchers that are ready to do business. Through Adwords, you can target those searches, and maximise the market share of the people looking for products and services right now.
The market share is only a benefit if the keywords are profitable, and the only way to measure keywords is with Adwords. Only with Adwords do you know which keywords are responsible for all the new business and know what to work on.
Once projects start to work, the benefit is that leads continue to arrive month after month. Through years of building highly granular campaigns, and measuring response, we are in a great position to quickly recreate productive campaigns to deliver a constant stream of new opportunity.
Who we Work For
Although Adwords works well for many industries, we focus on working with professional services companies, who often have high-value products and services and occasionally long buying cycles. A common element is that our customer’s clients often prefer to use the phone
We create and look after highly successful campaigns for many companies, notably including;
- Cosmetic Dentists
- Mortgage Brokers
- Kitchen Design and Installation
- Technology Providers
The process of Adwords Campaign Management is very similar for these professional services companies.