The best content design is so invisible you don’t even see it.
What’s included in Content Design
Content design is the blend of the visual page design and copy with website navigation enabling a self service sales conversation for the visitor. Every website needs content to be discoverable, readable and easy to use. It is simply the experience the user gets.
It’s a process of designing a website that helps visitors decide they are in the right place, and to make a connection.
- SEO Keyword Research
- Site and Page Planning & Design
- Information architecture
- Page Copy and Graphics
- Call to Action
It starts with the Search, what people are looking for, and the pages we build in response to that.
Types of content pages
Every page has a different job to do. Planning the outcomes based on the needs of the visitors at that point in their journey. Until you know the job of the page, you can’t design it properly.
- Home Page
- Hub Pages
- About Pages
- Solution Pages
- Products and Services Pages
- Articles & Guides
- Blogs
- Testimonials
- Before and Afters
- FAQ’s
- Contact
- Location Pages
Free Strategy Session
We take a little time to listen, and then show you how it all might work.
If you sell to people who are not yet ready to buy, they won’t like it. The navigation between different page types will help visitors to the right content at the right time. Every visitor has a task in mind, lets help them… it helps to know;
Copy Elements
- What to say
- When to say it
- Who to say it to
- How to say it
- What order to say it in
- How to lay it out
- How it looks
- Headlines
- Call to action
Design Elements
- Navigation
- Imagery
- Style
- Typography, spacing
- Headlines
- Forms
- Calls to Action
- Search
Our Managed Website Marketing Service includes Content Design, as part of the ongoing development of the website campaigns and SEO.
The design of our websites are very much driven by the visitor searches, we create pages based on responding to those visitors. Every website will have it’s own audience and a very different blend of content to serve them. This is the most effective way to drive new business enquiries.
We start by mapping keyword audiences, if you’d like to look at an example then drop us a note with the form below.
