Investing in Digital Marketing only works if we convert website visitors into business opportunity and revenue.
If we are not producing leads and being profitable, there is no point in doing it.
Track Conversions for Powerful Marketing
Very few companies understand which half of their marketing is working. In most cases, it is much less than half. In Search Marketing, it is often less than 5% of traffic that is responsible for ALL of the new business.
Being able to see the source of new enquiries is the most enabling thing. You know what to work on each day and be confident that it will make a difference.
Once the leads are flowing, then work out where the revenue is coming from.
- The product offer compared to the competition
- The traffic, intent of the visitors
- The site performance, design, speed, navigation
- Delivering the right content, to the right people at the right time
Knowing what isn’t working
Don’t underestimate the value of knowing what isn’t working. If the traffic isn’t right, then spending all the time on the website won’t help.
There is no better buzz in the world than working on a page and the phone starts to ring.