How can it be that something that sounds so simple is one of the most complex aspects of Search Marketing?.
Why Keyword Research is Harder than you Think
There's just so many to keep organised, for even simple subjects, there can be thousands of keywords to track and separate. Here are some of the issues...that we solved for ourselves and clients by mapping keywords
Massive Word Combinations
The same words in a different order represent separate Keywords - small variations of a word can create dozens more.
- A single four-word phrase has 10 combinations
- This is multiplied by dozens of small variations
- Singular, Plural, e.g. Word/s/ed/ing
Answer; Deduplicate by listing elements separately
- Remove 'word order' to massively deduplicate
- Add variations of a single word to one entry
- Keyword Modifiers can be listed once
Spreadsheets are Hard to Read
You can't 'see' groupings. Words swim in front of the eyes, spreadsheets are unforgiving
- When you want to re-organise, it is fiddly to pivot
- Words in a different order are hard to organise
- You can't organise duplicated elements
Answer: Create visual keyword maps,
- Just Start and drag groups around until it makes sense.
- Mindmaps deduplicate sub-keywords,
- Remove all the keyword variations for a clearer view
Keywords are Hard to Manage
We searched for a long time to find a way to 'manage keywords'
- which keywords have we 'already done'?
- how far are we towards negating those keywords?
- how do we share progress with the client, with the team
Answer: Keyword Management in Mindmaps provide simple ways to 'mark up' the keywords with simple flags and traffic light status
Keyword Maps are the Answer
Visualising Keywords makes it easier to understand the subject.
- Re-organise as you go along
- Mark up maps to keep a track of what has been done
- See what needs doing quickly
All of our Keyword Research is now retained in Keyword Maps
Mindmap Keyword Research Example: "keyword research"
The Keyword Map below is just for One Keyword!
Our Keyword Map mindmap tool lists all the derivative words containing our favourite keyword. The Central Keyword 'Stem' shows up only once, and variations are minimised to make the topic 'clearer'
Feel free to expand the example map below: Click the Up Arrow, and hit Maximise to open a new window
One of the most important tasks for lead generation is to 'negate' words that don't apply. It is simply impossible to manage profitable Google AdWords campaigns without an effective drive to eliminate wasteful keywords.
Spotting them all, and organising them is one of our most valuable ongoing tasks. Often, you can't find these in keyword planners, and so maintaining a map can make "future projects" quicker and easier to implement, because we've done all the work already.