In the professional services industries that we serve, there are so many moving parts in a successful web project. Our clients don't want to know what type of website they want, how to build it, where to put it and what to do first. They pay us to get it done and to start producing leads, in the shortest timeframe.
Our clients tend to be the experts in their business, and when leads roll in, then they get busy. So busy, that we need to make sure that we are not only delivering the best value leads but also, the best quality.
Responsibility for Results
We take responsibility for the value that a web project delivers. It follows that we have to know which element is most in need of attention. We need to prevent wasted spend, in order to put it to the best use. We have to achieve the most impact.
Having worked on many successful projects, it is easier for us to know what to do next, and then, get it done.
Doing the First Things First
There is no point in designing a website before understanding what people are looking for. When there are elements combining and compounding, then we can't spend our money on a single discipline. This is not a simple exercise of broadcasting what we do. It is in hosting the conversation and helping visitors make decisions.
Why work with us?
Because we have done it before, more than a few times. We become part of your team, over many years.
Our own profitability relies on making projects work. And, matching our knowledge with the strengths of our clients business, is how we do that.
Free Strategy Session
We take a little time to listen. And then - we show you how this stuff works. Why it works. If Search Marketing won't work for you, then we'll tell you why. Sometimes we don't know, and that fascinates the hell out of us.
Funnels and stuff
Marketers talk a lot about funnels, and although the terminology and imagery are unfortunate, the key is in realising the shape. The bottom of a funnel is small. A small but highly condensed audience of buyers is where we start.
Unless someone is ready to do business, you can't test anything.
Success is in attracting those small number of people who are ready to do business and testing your sales proposition. You absolutely can do that on a website, as long as you know you have attracted the right people. We know how to do that.
There is little point in attracting the wider audience, waiting and nurturing and moving them down to a sales proposition that doesn't work. And would you even know?
