There are so many moving parts in a successful web marketing project, most of them competing for budget.
Research, Design, Website, Content, Ads, SEO, Analytics, Reporting,
Having a single team, driven towards success is better than a collective who compete with each other for attention and glory. It just works better; decisions are made, things get done. Pages get shipped.
Do things, in the right order
The key is making decisions to work on those things that will move the needle. Avoid working on things with little return right now. Don’t spend everything on design and leave nothing for clicks.
Find out what is working first, and then design that better. And then come back to the promotion piece.
Managing the Digital Marketing Process
It is like a game of chess, where we all have the same pieces. The key is knowing which ones to move first, whilst keeping an eye on the end game, where we are going.
We take responsibility for overall results
A funny thing happens when we are responsible.
- We are driven to take action on the things that will have the most impact in the least amount of time.
- We don’t waste time and money on things that don’t work. We can’t afford to.
- Looking after our own costs impacts the profitability of the client.
Having worked on many successful projects, it is easier for us to know what to do next, and then, get it done. We have the confidence that comes from having done it many times before – we can compare.
Doing the First Things First
Each project has strengths and weaknesses. There is no point spending on ads if the page won’t convert. There is no point doing SEO until you know which keywords and pages are producing leads, profitably.
Why work with us?
We become part of your team, and quickly pay for ourselves. We are good natured, generous of spirit and positive.
Because we have done it before, more than a few times.
Our own profitability relies on making projects work. And, matching our knowledge with the strengths of our clients business, is how we do that.
Free Strategy Session
We take a little time to listen. And then – we show you how this stuff works. Why it works. If Search Marketing won’t work for you, then we’ll tell you why. Sometimes we don’t know, and that fascinates the hell out of us.
Funnels and stuff
Marketers talk a lot about funnels, and although the terminology and imagery are unfortunate, the key is in realising the shape.
The bottom of a funnel is small, it is where the business is done. A small but highly condensed audience of buyers is where we start. They have the most potential to drive the business forwards in the least amount of time.
There is little point in attracting the wider audience, waiting and nurturing and moving them down to a sales proposition that doesn’t work. And would you even know?
Once the bottom of the funnel works, then all your other marketing works too.
Testing and Measuring
Unless someone is ready to do business, you can’t test anything.
Success is in attracting those small number of people who are ready to do business and testing your sales proposition. You absolutely can do that on a website, as long as you know you have attracted the right people.
We know how to do that.
