There is no better way to test and validate your product and service offer than to use paid search marketing, ‘pay per click’. When we find the right audience, and the phone starts to ring, there is nothing like it.
Our job is to make the task as straightforward and clear as we can.
We map out the entire keyword landscape in a very detailed way before we start with any clicks. The task is to minimise risk and to avoid wasting precious marketing budget.
We test keywords and measure response. And when we find what works, we seek to maximise market share.
Everything you need for PPC Campaign Management
- Keyword Discovery and Mapping
- Campaign Creation
- Ad Copy and Testing
- Website Copy
- Analytics and Optimisation
- Custom Audience Creation
- Banner Ad Production
Free Strategy Session
We take a little time to listen, and then show you how it all might work.
Years of Experience
We first started working with Google Adwords in 2008, and have been honing our methods ever since. PPC is the core skill around which our services (to improve performance) are based.
The success is in the detail. To measure keywords at a very granular level and to see which work and which don’t, across a bunch of industries, we saw patterns.
Clients can benefit from these understandings to prevent waste before it happens. The subtle differences in ROI on different types of keywords is so important right at the beginning when it feels riskiest.
Every project is slightly different, even within the same industry. The competition varies in every case and for every keyword, the search is an auction and the bids change all the time.
This is a good thing.
Tracking results on a very granular level, means we locate and uncover value for money. When we find clicks and keywords with good costs per lead, and then we drill down to improve results and increase market share. Tracking forms and phone calls back from the website to the original click give us the visibility into what’s working. We invested in the training and the tools to help us.
We are good at it
Knowing our job very well is half the story. Knowing your business very well, and helping build the website visitor experience to match the search, is the other half. This combination of Search and Website Experience is the key that unlocks a continuous stream of new opportunity. It is the gift that keeps on giving.