Remarketing is a highly targeted, cost-effective way to reconnect with visitors to your website, extending the value of the original click.
Even the smallest of companies can now afford Brand Awareness. It’s easy to set up, and once running, provides increasing value over a long period, in an automated way.
We provide the campaign and ad building services to make it incredibly simple. Just say the word…and we’ll send you a quick quote.
Sometimes called retargeting – the adverts appear to website visitors as they browse the internet. It reminds them of your brand after they leave your site –
Why use remarketing?
When your website is working and generating leads, even a little bit, then Remarketing amplifies results.
Number 1: Timing is everything
Only a small proportion of website visitors are ready to buy. Remarketing ads keep you in mind with website visitors who are still in the research phase.
Number 2: Our best prospects are often furthest away from buying;
Our highest value products and services take longest to close, its a law of nature. Remarketing allows us to continue to engage with those high-value prospects for longer,
Brand Awareness works, it was just never affordable for the little guys, and now it is.
Number 3: It is a simple, cost-effective quick win;
Once set up, remarketing ad campaigns require minimal management and only need the artwork refreshing periodically.
Ironically, because Remarketing is hard to track, it makes it less competitive than you might think.
Stay visible to your best prospects
Remarketing is a cost-effective way to keep your brand in your prospects eye-line after they have left your website.
This is an automatic targeted follow-up. It means fewer deals fall through the cracks.
Ads can be tailored to the section or page on the website has been visited, and thus more likely to act. Long-term, high-value deals are more likely.
Remarketing to existing clients
Communicating via email is getting ever harder, people are more sensitive to bad communications.
Upload a list of customer emails or make a list of converted clicks. You can then cross-sell your services by drip feeding announcements, events, or customer specific messaging.
Automating ongoing messaging instead of, or as well as, capturing email addresses, putting emails together, thinking of what to say, delivering, monitoring and optimising a new channel.
Exclude Audiences from Advertising
Building lists of visitors, segmenting them by the pages they visit, delivering email visitors to hidden pages, whilst all audiences can be used to target, many don’t realise they can be used to exclude from advertising too.
Remarketing to an email list
This is another underutilised function which can be a powerful way to connect with customers or prospects. Upload an email list (FYI a minimum of a thousand email addresses is required for remarketing on Facebook, Twitter, and Google) and serve your remarketing content (text, image or video adverts).
If you are looking for an experienced remarketing services expert – please call Matt Lambert on the number above or complete our contact form below, and we will be in touch.
Remarketing client comments
“We spend a lot of time, money and effort in attracting people to our website, and yet many of these prospects don’t take action. Remarketing is great – it helps us take care of those not ready to take action in a cheap, effective way” MD, Business Consultancy, Milton Keynes
“Highly recommend Conversationware for their specialist remarketing service, it was hassle free and quick” Marketing Director, IT Services, Northampton