marketing manifesto

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Forget the Funnel with Adwords Management

By Matt Lambert / 21/05/2018 / 0 Comments

There is no such thing as traditional marketing funnels with Google Adwords PPC marketing. With traditional marketing, it is normal that prospects enter the funnel at the top, become aware but not engaged, and then progress over time, slowly getting to know the solutions to their problems. Adwords allows you to target your digital¬†advertising¬†for people […]

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Revisiting Display Advertising

By Matt Lambert / 02/02/2014 / Comments Off on Revisiting Display Advertising

Remarketing is a form of exceptionally targeted display advertising, in that it is only shown to previous visitors to a website. Its very effective, but difficult to prove. If people see an Ad, don’t click, but then come to the site directly, how do you prove that? The bonus is that we don’t pay if […]

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The most efficient business process on the planet

By Matt Lambert / 28/10/2013 / Comments Off on The most efficient business process on the planet

Can we afford not to make business communications more efficient and effective? I believe Web Writing to be the most underrated business process there is. Where does that come from? Before they invented the Internet, I grew my love of communications software in the telecoms industry. It started with some newfangled feature called ISDN (what […]

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Google gets an upgrade

By Matt Lambert / 12/10/2013 / Comments Off on Google gets an upgrade

It was inevitable Google would develop a god complex, as a lot of searches that people use will address the engine as the ‘all knowing’. How do I, where can I find a…and now Google is trying to be more omnipotent and answer those questions. The Search Engine has introduced a new version (hummingbird) to […]

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Investing in Keywords

By Matt Lambert / 11/09/2013 / Comments Off on Investing in Keywords

Expending resources into a website is an investment of our time and money, at the expense of whatever else we could be doing. If we are going to get the best possible returns then it wouldn’t hurt for us marketers to know a little bit about investing. This could be your chance, if you’re free […]

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How to Structure a Blog Post

By Matt Lambert / 14/02/2013 / 0 Comments

Some posts attract thousands of visits over the years, so any of the small tweaks below can pay off handsomely. It’s easy to forget, so I’ll be bookmarking this post myself as a checklist! The number one goal for our blogs posts should be clarity. So read things out loud, leave several hours before posting […]

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