Posts
There is no such thing as traditional marketing funnels with Google Adwords PPC marketing. With traditional marketing, it is normal that prospects enter the funnel at the top, become aware but not engaged, and then progress over time, slowly getting to know the solutions to their problems. Adwords allows you to target your digital advertising for people […]
Read MoreRemarketing is a form of exceptionally targeted display advertising, in that it is only shown to previous visitors to a website. Its very effective, but difficult to prove. If people see an Ad, don’t click, but then come to the site directly, how do you prove that? The bonus is that we don’t pay if […]
Read MoreCan we afford not to make business communications more efficient and effective? I believe Web Writing to be the most underrated business process there is. Where does that come from? Before they invented the Internet, I grew my love of communications software in the telecoms industry. It started with some newfangled feature called ISDN (what […]
Read MoreIt was inevitable Google would develop a god complex, as a lot of searches that people use will address the engine as the ‘all knowing’. How do I, where can I find a…and now Google is trying to be more omnipotent and answer those questions. The Search Engine has introduced a new version (hummingbird) to […]
Read MoreExpending resources into a website is an investment of our time and money, at the expense of whatever else we could be doing. If we are going to get the best possible returns then it wouldn’t hurt for us marketers to know a little bit about investing. This could be your chance, if you’re free […]
Read MoreSome posts attract thousands of visits over the years, so any of the small tweaks below can pay off handsomely. It’s easy to forget, so I’ll be bookmarking this post myself as a checklist! The number one goal for our blogs posts should be clarity. So read things out loud, leave several hours before posting […]
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