If your digital marketing isn’t generating leads then it’s not working. Conversationware is dedicated to providing customers with new business opportunity.
Just by writing on a website, the stuff in people’s heads that makes what a company ‘knows’ important.. you can generate new business.
We should share that more often.
Web lead generation is the point
The sales process has been changing, your know-how can be used to make your company discoverable. Because Google does what it does supremely well, if you do produce something of value, they’ll find people to share it with and send them to you at the time they are most interested.
Now that’s interesting and achievable, and it’s about relevance. The right conversation, at the right time, at your place of business.
Have a plan. Execute the plan. Measure results. Repeat.
Concentrate on the Customer Experience
What with all the technology, it is easy to miss what is important. The human beings on the other side of the digital divide, your website visitors.
By ‘listening’ very carefully to their needs and wishes, we can enhance the value of their visit, and deliver a better customer experience, before you’ve even spoken to them. It is said that 57% of the buying decision is already made before people pick up the phone.
The best way to improve is to listen, try new things and measure the impact.
Where to start
We start with what ‘actual people’ are looking for.
The best time to do Keyword Research and build your keyword maps is before you build a website, to build content with the visitors in mind. A website can be courteous and respond to those searching questions, those keywords that people type in the google box.
Reading the Map
If you are looking to strike keyword oil, then perhaps you might need some Keyword Geologists… Knowing where to drill can be enormously helpful.
We interpret the terrain and work out what supplies are needed. Our ambition is to bring a continuous process of improvement to the business of marketing, to measure it, make it accessible and work out what to do next.
Conversationware is a company at the intersection of marketing and communications technology. we understand the language of Search Marketing, the way to respond and how to take advantage.
Web applications are delivering a fundamental shift in the way that people and companies approach communication, and productivity. New technologies will continue to disrupt and renew and provide new opportunities.
Our proposition is that marketing is the most important of all communication. It affects the acquisition, the nurture and the ongoing customer experience that drives profitability.
We will focus on whether we can 'add value', or not. We like to explore markets, locations, products and services to see if there is a 'fit' and whether we can help clients be successful.
Unless we make a significant difference, adding to your marketing efforts, lead generation and profitability, then we figure that we have no place being there.
We've done it before, we won't waste your time.