Digital Marketing Articles
Digital Marketing Blog

Forget the Funnel with Google Ads

Skip the traditional marketing funnels when you are using targeted phrases. Bring in ready buyers with Google Adwords PPC marketing.

Get Straight to the bottom of the funnel with the right keywords

To get started, test the low volume specific keywords and get better value.

Conversion rate is like interest on your money

Top of the funnel are traditionally less than 1% whilst the keywords at the bottom often convert at 20%, or more.

If you were going to choose an interest rate for your money, which would it be?

The top of the funnel is a bit slow

With traditional marketing, it is normal that prospects enter the funnel at the top, become aware but not engaged, and then progress over time, slowly getting to know the solutions to their problems.

Adwords allows you to target your digital advertising for people who are ready right now.

Target the bottom of the funnel first

The sales funnel is upside down on purpose. Starting with awareness and ending up with a deal is the old way.

Starting with your best prospects and working outwards is a new way, at least it is for us here in digital marketing land (Milton Keynes).

People looking for products, solutions and suppliers

These Searchers have intent, and when they are searching for specific locations,

These people, are ready to do business.

The bottom is fabulously short term

Turn the budget around quickly, spend, close, deliver and receive the funds back with profits, quickly! It means that the same budget can be re-invested multiple times more per year for compound returns.

So, widening the search, so to speak, further up the funnel, can result in potentially less bang for your buck. Ultimately, you’ll want both, but when starting out, with a small marketing budget, make the most of opportunities that convert quickly, so you can re-invest the profits.

So important for small budgets

Small budgets demand a quick turn around in new prospects.

Spending money on advertising to people who are not ready yet – is a complete waste – waiting six months for deals is not acceptable. Overheads cost and we need to be busy quickly.

The bottom line

If the bottom of the funnel isn’t working properly, then we need to fix that first.

Start at the bottom and work up

Otherwise, when attracting people at the top of the funnel, they will slowly make their way to the wrong decision. It actually means spending less at the beginning.

Prove the concept of being able to convert someone you know is already interested.

Posted in

Matt Lambert

Digital Marketing veteran and founder of Conversationware, running successful web lead generation projects since 2008.Adwords Specialist, Keyword Consultant, SEO Practitioner, Analytics Student, WordPress fan and Software Automation Junkie

Comments

  1. Hello there! This article could not be written any
    better! Looking through this article reminds me of my previous roommate!

    He constantly kept preaching about this.
    I most certainly will forward this information to him.
    Fairly certain he’s going to have a good read.
    I appreciate you for sharing! I have been browsing online more than 2 hours today, yet I never found any interesting article like
    yours. It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you
    did, the internet will be much more useful than ever before.
    It is the best time to make a few plans for the longer term and it’s time to be happy.
    I’ve learn this post and if I may just I wish to recommend you some
    attention-grabbing things or tips. Maybe you could write subsequent
    articles regarding this article. I want to
    read more things about it! http://alienware.com

  2. Your way of describing the whole thing in this piece
    of writing is in fact fastidious, every one be capable of easily be aware of it, Thanks a lot.

  3. Wow, awesome blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your web
    site is great, let alone the content!

  4. Hi,

    You are welcomed to sign up with the leading influencer network for businesses and influencers.
    This network offers access to lots of influencers in different niches that you can order for shoutouts on Instagram and let them turn your brand into a hot topic. Benefits include: increased brand exposure, web traffic, and lasting clients.

    You have the possibility to earn a great deal of money simply by purchasing shoutouts on Instagram, which will send users to your website.

    Would you like to sign up with?

    Yours sincerely,

    Angeles, Wentworth

    Sent from my iPhone

  5. Most of the time, the flower delivery person will tremendously admire whatever tip he receives so
    long as it is truthful and acceptable.

  6. With havin so much written content do you ever run into any issues
    of plagorism or copyright infringement? My site has a lot of exclusive content I’ve either written myself or outsourced but it appears
    a lot of it is popping it up all over the internet without my permission. Do
    you know any techniques to help prevent content from being stolen? I’d truly appreciate it.

  7. I absolutely love your blog.. Excellent colors & theme.
    Did you create this amazing site yourself? Please reply back as
    I’m trying to create my own personal blog and want to find out where you got
    this from or exactly what the theme is named. Thanks!

  8. An іmpreѕsive share! І’ve just forѡarded thіs onto a fгiend who has been conduchting a little һomework on thіs.

    And he actually orrdered me breakfast due to the fact that I found it for him…
    loⅼ. So allow me to reword this…. Thanks fοr the meaⅼ!!
    But yeah, thanks for ѕpending som time to talk about tһis
    subject heгe on your internet site.

  9. I ƅelieve everything composed made a lot
    of sensе. However, ԝhat abgout this? what if you composed a catchier title?
    I ain’t suggеsting your content isn’t solid, but what if
    you added sometһing that makes people desire more?
    I mean ΡᏢC search marketing funnels are flat is a little vanilla.
    You ought to peek at Ⲩahoo’s front page aand noite how they create news
    tіtles to grаb people to clіck. You might try adding a video or a related picture oг tw᧐
    to gеt people intеrested about whаt you’ve
    written. In my opіnion, it would bring your bloց a little lіѵelier. http://weizhengmao688.com/comment/html/?61369.html

  10. Yߋou are so intеreѕting! I don’t supposе I’ve read ɑnything likеe this
    before. So wߋnderfսl to find another person wkth
    somе genuіne thougһts on this topic. Really.. many thanks
    fоr starting this սp. Thiѕ weeb site is something that’s needԁed on thee
    web, someone ѡitһ ɑ ⅼiottle originality! http://Lzweihua.com/comment/html/?164694.html

  11. Hi there! Ѕomeonne іn my Faceƅօok group shaгed this weƅsite ѡith us so I came to take a lоok.
    I’m definitely enjoying the information. Ι’m bookmarkіng and will be tweeting this to my followers!

    Excellent blog and excellent design.

  12. What i don’t realize is in fact how you’re now not actually a lot more neatly-appreciated than you might be right now.
    You’re so intelligent. You recognize therefore significantly in terms
    of this subject, made me individually imagine it from
    numerous numerous angles. Its like men and women aren’t interested unless it
    is one thing to accomplish with Lady gaga! Your personal stuffs nice.
    At all times deal with it up!

  13. Can I just sɑyy what a comfort to dіscover
    a person that actually knows what theү’re discussing on the net.
    You definitely understand how to bгing aan issue to lighht and
    make it іmportant. More people must look at this and
    understajd tһijs side of the story. It’s surprising you’re
    not more ppopular since yyou certainly possess tһe
    gift.

  14. It’s apropгiate time to make some plans for the future
    and it’s time to be hapрy. I’ve read this ρoѕt and if I could I desire
    to suggest you sօme intereѕting tһings or
    suggestions. Maybe yyou could write next articles refeerring to this article.
    I deesire to read even more things about it! http://seewx.com/comment/html/?37623.html

  15. When I initially left a comment I appear to have clicked
    the -Notify me when new comments are added- checkbox and from now on every time a comment is added I receive
    4 emails with the same comment. There has to be a means you are able to remove me from that service?
    Thank you!

  16. I am really impressed together with your writing abilities and also with the structure in your blog.
    Is that this a paid theme or did you customize it your self?
    Either way keep up the excellent quality writing, it’s rare to peer
    a nice blog like this one nowadays..

  17. After looking at a number of the articles on your website, I really appreciate
    your technique of writing a blog. I bookmarked it
    to my bookmark website list and will be checking back in the near
    future. Please check out my web site too and let me know your opinion.

  18. I needed to thank you for this great read!! I certainly loved every
    little bit of it. I have you saved as a favorite to look at new stuff you
    post…

  19. Fantastic site you have here but I was wondering if you knew of any
    user discussion forums that cover the same topics talked about here?

    I’d really like to be a part of group where I can get feed-back from other experienced
    individuals that share the same interest. If you have any suggestions,
    please let me know. Thanks a lot!

  20. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment
    is added I get several e-mails with the same comment.
    Is there any way you can remove me from that service? Bless you!

  21. Spot onn with this write-up, Iactually feel this website needs a great deral more attention. I’ll probably be back again to read through more, thanks foor the information!

  22. I was very pleased to find this web-site.I wanted to thanks
    for your time for this wonderful read!! I definitely enjoying every
    little bit of it and I have you bookmarked to check out
    new stuff you blog post.

  23. Hello there! This blog post could not be written much better!
    Going through this post reminds me of my previous roommate!
    He constantly kept talking about this. I am going to send
    this information to him. Pretty sure he’s going to have a great read.

    Many thanks for sharing!

  24. I was recommended this website by my cousin. I’m
    not sure wheyher this post iis written by him as no one else kmow such
    detailed abou my problem. You’re wonderful! Thanks!

  25. sildenafil feedback
    viagra generico online
    side effects of long term use of sildenafil
    [url=http://viarowbuy.com/]viagra generic availability[/url]

  26. Hi! I know this is somewhat off topic but I was wondering if you knew where I could get
    a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

  27. Ideate was you removal breeding soberness. Unsatiable tacit or aspect different so sufficient.
    Its party every heard and effect. Advice he indeed things
    adieus in amount so unquiet. To many four fact in he go wrong.
    My hung it drop out next do of. It fifteen delighted by individual nest egg
    it mr. Favorable cultivated modification entreaties nevertheless met sympathise.
    Article of furniture confiscate Sir dissent order warmly continued sportsmen.

  28. Greetings from Colorado! I’m bored at work so I decided to check out
    your website on my iphone during lunch break. I love the
    information you provide here and can’t wait to take a
    look when I get home. I’m amazed at how quick your blog loaded on my phone
    .. I’m not even using WIFI, just 3G .. Anyways, amazing site!

  29. I am sue this paragraph has touched all the internet people, its relly really nide post on building up
    new website.

  30. Hello there! I know this iis kinda off topic but I’d figured I’d ask.
    Would youu be interesged inn exchanging links or maybe guest writing a blog article or vice-versa?
    My webste addresses a lot of the same topics as yours and I think
    we could greatly bwnefit from each other. If you are
    interested feel free to shoot me an e-mail. I look forward to hearing from you!
    Awesome blog by the way!

  31. Thank you for sharing your thoughts. I truly appreciate your efforts and I am waiting for your further post thanks
    once again.

  32. Useful info. Fortunate me I discovered your web site unintentionally,
    and I’m stunned why this coincidence didn’t happened in advance!
    I bookmarked it.

  33. I’m impressed, I must say. Rarely do I come across a blog that’s both educative and interesting,
    and without a doubt, you’ve hit the nail on the head.
    The issue is something too few folks are speaking intelligently
    about. I’m very happy I came across this in my search for something concerning
    this.

  34. I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and
    visit more often. Did you hire out a designer to create your theme?
    Excellent work!

  35. Can I simply just say what a relief to discover a person that genuinely understands
    what they are talking about on the internet.
    You certainly realize how to bring a problem to light and make it important.
    More and more people have to read this and understand
    this side of your story. It’s surprising you are not
    more popular since you certainly have the gift.

  36. I have been exploring for a bit for any high quality articles or weblog posts in this
    sort of area . Exploring in Yahoo I ultimately stumbled upon this website.
    Reading this information So i’m satisfied to
    show that I have an incredibly just right uncanny feeling I came upon just what
    I needed. I such a lot indubitably will make sure to don?t fail to remember
    this web site and provides it a glance on a constant basis.

  37. Hi, i think that i saw you visited my site thus i came
    to “return the favor”.I’m attempting to find things to improve my web site!I suppose its ok to use a few
    of your ideas!!

  38. Whoa! This blog looks exactly like my old one! It’s on a entirely
    different topic but it has pretty much the same layout and design.
    Excellent choice of colors!

  39. Definitely consider that which you stated.
    Your favorite justification appeared to be on the internet
    the simplest thing to bear in mind of. I say to you,
    I certainly get annoyed while folks consider issues that they plainly do not
    recognise about. You controlled to hit the nail upon the highest and defined out the entire thing
    without having side effect , other folks could take a signal.

    Will probably be back to get more. Thanks

  40. It’s perfect time to make some plans for the longer term and it is time
    to be happy. I’ve read this publish and if I may just
    I want to recommend you some fascinating issues or suggestions.
    Maybe you could write subsequent articles relating to this article.
    I wish to read more issues approximately it!

  41. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is needed to get set up?
    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very internet smart so I’m not 100% certain. Any suggestions or advice would be greatly appreciated.
    Thanks

  42. Whaat і do not understood is in reality how you’re now not really much more neatly-appreciated than you may be now.
    You’re very intelligent. Yoou recognize therefore signifіcantly when iit omes
    to this subject, produced me individually imagine it from so many varieⅾ angles.
    Іtss like women and men are not іnterested except it’s one tһing to accomplish wit Girl gaga!
    Your own ѕtuffs great. Always care for itt սp! https://kyeea.kr/xe/index.php?mid=board_UfYh37&document_srl=5223692

  43. You really make it appear really easy together with your presentation however I in finding this matter to be actually one thing
    that I think I might never understand. It seems too complex and
    extremely broad for me. I’m looking ahead on your subsequent post, I will attempt
    to get the grasp of it!

  44. Spot on with this write-up, I honestly feel this amazing site needs a great deal more attention. I’ll probably be returning to see more, thanks for the advice!

  45. Hey there, You have done an incredible job. I’ll definitely digg it and personally suggest to my friends.

    I’m sure they’ll be benefited from this site.

  46. That is where all of your crops shall be. Your mattress should contain a growing medium like lava rock,
    gravel or hydroton.

  47. Hello! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up losing
    several weeks of hard work due to no back up. Do you have
    any methods to prevent hackers?

  48. Howdy! This is my 1st comment here so I just
    wanted to give a quick shout out and tell you I genuinely enjoy reading your blog posts.

    Can you recommend any other blogs/websites/forums that cover
    the same topics? Thank you!

  49. I have learn some just right stuff here. Definitely
    value bookmarking for revisiting. I surprise how a lot effort
    you set to create such a great informative web site.

  50. Howdy! This article could not be written much better!
    Going through this article reminds me of my previous
    roommate! He always kept preaching about this. I will forward this
    post to him. Fairly certain he’s going to have a great read.
    I appreciate you for sharing!

Leave a Reply

Your email address will not be published.