The clearest example of “campaign stuffing”
One of our clients was advertising on their brand name only. Google decided to inflict unreasonable campaign costs and stuff campaigns with clicks that nobody asked for. The full list below demonstrates the problem.
The solution is for us to tell you in advance which words will convert, and therefore, how to stop the waste. Contact us for a converting keyword list.
Their only campaign purpose
Our client merely wanted to stop competitor ads from showing above searches for their brand (shame they had to). Their brand-name campaign was costing very little per click. A normal ‘defensive’ strategy for a company with strong repeat sales and little need to advertise.
Google ‘free for all’
The campaign rule change that drowns us all in irrelevant clicks – Google can now show your ads to any phrase it wants if you don’t actively negate them.
That Google triggered all these words for our customer’s ads just shows how indiscriminate they are with serving your ads to irrelevant searches.
Conversationware
All the wasted click costs from all these words we didn’t want – ‘fell into broad categories. Not completely random, but targeted wastage.
From their exact brand name – Google targeted these words
Wasted click costs
A good job that someone’s eye was on the ball.
Costs were creeping up, but the sea change was in October 2022. The battle for click control started back then, and now is so bad you need a systematic way of stopping the ad giant from taking your money.
From £10-£20 per month to £300
Prevent Click Wastage
Preferably, before you waste your budget, running a ‘converting keywords audit’ will highlight all the myriad of phrases that will waste your money.
It will help identify the words and phrases that should be winning, so you can create content
Call to action
