Projects List
Converting website visitor interest into new business conversations is what we do.
It happens when SEO, PPC, content and website performance are all dedicated to the visitor experience.
- Search visitors are always looking to make decisions (their intent is decision-making)
- The types of search words are crucial in each case below, the Keyword Recipes
- Websites are always successful when content design matches what visitors are trying to do
Types of Search By Project
Dental: Winning Smiles
Revenue went from 150k to £2.5m. Eventually, they sold the business for a high multiple.
- topic hubs
- provider + location,
- service + location,
- solutions
Signage: TLC Signs
Fun with flags, it was a national project for ‘the physical type’ of banners. The business was acquired in 2016.
- products + industry
Automotive: Maverick Technology
An early success, the vehicle diagnostics distributor company went on to be acquired
- audience hubs
- product + brand
- provider + solution
Legal Firm: Garner & Hancock
Our client bought in as a partner, bought it outright and then sold it again. £1.5M turnover.
- topic hubs
- provider + location
- provider + topic
Luxury Kitchens: Kitchensmart
Tripled turnover. The local factor is completely dominant here.
- single topic
- provider + location
- product + location
Recruitment Agency: Harvey Thomas
Went from the outbound sales team to inbound leads, our first vertical industry multiple niches.
- provider + industry + role
- provider + role + location
Business Finance: Nationwide Finance
Exclusively B2B. From 3,500 leads per month to 7,000 with the same click budget.
- product + niche category
Online Care Courses: Grey Matter Learning
B2B. From zero to 1,000 leads (contact details) monthly at the high point. The company sold within 2 years.
- industry hubs
- role hubs
- product + type
- product + role
- product + industry
Glass Production: CN Glass
Instantly doubled leads with design and navigation (third-party client), high-value products and services.
- product hubs
- product + provider
- provider + location
Electric Car Chargers: Chargemaster
Doubled the leads and then doubled them again within 6-8 months. The company sold to BP.
- brand hubs
- provider + product
- product + brand
These have been the standout projects for various learnings about ‘words that work’.
None of these projects would have been possible without a great underlying client business, and the people who run them deserve all the credit. We just helped.
Learn how to leverage Search?
So much has changed in the web marketing world, with Google in particular, we are redeveloping our game plans. If you would like to follow the journey, then please, by all means drop your email below.
