Projects List

Converting website visitor interest into new business conversations is what we do.

It happens when SEO, PPC, content and website performance are all dedicated to the visitor experience.

  • Search visitors are always looking to make decisions (their intent is decision-making)
  • The types of search words are crucial in each case below, the Keyword Recipes
  • Websites are always successful when content design matches the click

Types of Search By Project

Dental: Winning Smiles

Revenue went from 150k to £2.5m. Eventually, they sold the business for a high multiple.

  • topic hubs
  • provider + location,
  • service + location,
  • solutions

Signage: TLC Signs

Fun with flags, it was a national project for ‘the physical type’ of banners. The business was acquired in 2016.

  • products + industry

Automotive: Maverick Technology

An early success, the vehicle diagnostics distributor company went on to be acquired

  • audience hubs
  • product + brand
  • provider + solution

Legal Firm: Garner & Hancock

Our client bought in as a partner, bought it outright and then sold it again. £1.5M turnover.

  • topic hubs
  • provider + location
  • provider + topic

Luxury Kitchens: Kitchensmart

Tripled turnover. The local factor is completely dominant here.

  • single topic
  • provider + location
  • product + location

Recruitment Agency: Harvey Thomas

Went from the outbound sales team to inbound leads, our first vertical industry multiple niches.

  • provider + industry + role
  • provider + role + location

Business Finance: Nationwide Finance

Exclusively B2B. From 3,500 leads per month to 7,000 with the same click budget.

  • product + niche category

Online Care Courses: Grey Matter Learning

B2B. From zero to 1,000 leads (contact details) monthly at the high point. The company sold within 2 years.

  • industry hubs
  • role hubs
  • product + type
  • product + role
  • product + industry

Glass Production: CN Glass

Instantly doubled leads with design and navigation (third-party client), high-value products and services.

  • product hubs
  • product + provider
  • provider + location

Electric Car Chargers: Chargemaster

Doubled the leads and then doubled them again within 6-8 months. The company sold to BP.

  • brand hubs
  • provider + product
  • product + brand

These have been the standout projects for various learnings about ‘words that work’.

None of these projects would have been possible without a great underlying client business, and the people who run them deserve all the credit. We just helped.

Learn how to leverage Search?

Want to know more about how keyword types work?

We share stories with clients and partners about how projects work. There is also a free keyword course and an educational website in production. Indicate your interest below or see here.