About
Matt Lambert: MD
Conversationware is a company at the intersection of marketing and communications technology.
Web based applications are delivering us levels of search, collaboration and notification that weren’t available but only a couple of years ago. There is a fundamental shift in the way that people and companies will approach communication, and productivity.
Our proposition is that marketing, as the most important of all communication, is one of the last traditional areas of business standing. These new technologies will continue to disrupt and renew and provide new opportunities.
Our companies need to strive for higher standards of performance and accountability,
Our ambition is to bring a continuous process of improvement to the marketing business.
Conversationware Ltd
If marketing isn’t generating leads then it’s not working, so that’s what we focus on first.
Just by writing things down on a website, you can generate new business. The stuff in people’s heads that makes what a company ‘knows’ important, it should be shared more often and earlier.
The sales process is changing and whilst keeping hold of knowledge used to be a differentiator, in a world where everything can be found, with or without you, that know-how needs to be used to make your company discoverable.
Because Google does what it does supremely well, if you do produce something of value, they’ll find more ‘other people’ to share it with and send them to you. Now that’s interesting, and achievable.
And a relatively simple principle of relevance.
To turn that interest into business, there are many words that fit the profile, but we believe you need to convey the kind of morals, ethics and standards that people will warm to. Business buyers are but consumers that happen to have someone else to pay for their purchases. Trust is the emotional trigger to buy.
Have a plan. Execute the plan. Measure results. Repeat.
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