Your network, partners, and customers.

Email Newsletter, Blog Posts

This is what blogs are truly for—timely communication for people who already know you, backed up by email for notification.

Blog posts are not for new business or SEO, they don’t work as well for Search Traffic

Nurturing: Prospects

Those on your list who have not converted may want to get to know you first.

Connecting via email is probably the first thing you do.

Do you connect on social?

  • Adding these people to your newsletter feels less than optimal.
  • It doesn’t feel like a proper follow-up.
  • Someone’s new experience of you is better when managed, and consistent.
  • Most of your best content is likely already around somewhere

Drip campaigns feel like the most purposeful way of communicating with new prospects, with what they care about