The moving parts
A successful web marketing project has so many moving parts; it takes a whole team. Frictionless projects are the best projects; we just do what needs to be done.
We partner for marketing, whether it be in-house, with agency partners or delivered by us. We are flexible to shape what we do around you, wrapping our web team around those already in place, dedicated to furthering results.
Building easy to use, low maintenance, low cost of ownership websites are in our interests, as well as yours.
Research
Figure the most likely to succeed, what’s working already
Design
Style, proportion, and readability impact performance 100%.
Website
Fast sites generate 50% more leads from the same traffic.
Content
Decision-level content developed around what people need to do
Ads
Search Marketing to those already interested in topics and niches
SEO
Process-driven around the topics over time ideas, entity seo
Analytics
Increasingly we use our knowledge as search engines remove data
Reporting
Regular meeting cadence from what was working and what’s next
Dedicated resource for the project just works better. The project cadence is every week, 2 weeks or monthly, decisions are made, and things get done.
We get pages shipped without any nickel-and-dime approval processes. If it needs doing and it improves results, let’s just do it.
Do things, in the right order
The key is decision-making. Knowing what to do next to work on those things that will move the needle.
Avoid working on things with little return right now. Don’t spend everything on design and leave nothing for clicks. Its a balance.
Find out what is working, and then design that better, improve conversion, promote it.
Managing the Digital Marketing Process
The key is knowing which decisions to make first.
We take responsibility for overall results
A funny thing happens when we feel responsible.
- We are driven to take action on the things that will have the most impact in the least amount of time.
- We don’t waste time and money on things that don’t work. We can’t afford to.
- Looking after our own costs impacts the profitability of the client.
Having worked on many successful projects, it is easier for us to know what to do next, and then, get it done. We have the confidence that comes from having done it many times before – we can compare.
Free Strategy Session
We take a little time to listen, and then show you how it all might work.
Doing the First Things First
Each project has strengths and weaknesses. There is no point spending on ads if the page won’t convert. There is no point doing SEO until you know which keywords and pages are producing leads, profitably.
We help you make those decisions, find out what isn’t working. Avoid waste.
Why Work With Us?
Because we have done it before, more than a few times.
We become part of your team, and quickly pay for ourselves. We are good natured, generous of spirit and positive. Our own profitability relies on making projects work and, matching our knowledge with the strengths of our clients business. We have absolutely no reason to be in projects that wont work.
New Business Drives Everything
Unless we are driving new business, then it’s not working.
Funnels and stuff
Marketers talk a lot about funnels, the terminology and imagery are unfortunate, the key is in realising the shape.
The bottom of a funnel is small, it is where the business is done. A small but highly condensed audience of buyers is where we start. They have the most potential to drive the business forwards in the least amount of time.
Once the bottom of the funnel works, then all your other marketing works too.
Testing and Measuring
Tests mean more when audiences are activated. Getting decisions is the process of developing answers to the questions in the visitors heads and seeing the results.
Success is in attracting those small number of people who are ready to do business and testing your sales proposition. You absolutely can do that on a website, as long as you know you have attracted the right people.
We know how to do that.
